Desire, and the hook.
I just filed my taxes, so I'm feeling a little punchy.
I won't rant, but I will say this: transparency is not just for politicians.
Obfuscation is available to everyone - congress, journalists, retailers, and manufacturers.
Authenticity has, perhaps, never been authentic but it's now something to be carefully crafted.
I read this last week: "...meticulously crafted for their sense of authenticity." I don't know what that means, but I know what that means, and it means the opposite of what it means.
We pay for all manner of things: a feeling, a story, a method, a way out. It's none of my business what other people pay for, but it is literally My Business to identify what you will pay for what I do. And in making this determination, transparency and consistency is the most common sense approach.
We mark-items down 50% when they will be discontinued; we know stockists are out of stock and we want to make it more accessible before it goes away for good.
We have a event-driven sale when it's a good time to say thank you.
Our prices are based in the real cost of materials, labour, time, New York real estate. We don't get too caught up in "perceived cost". We don't inflate prices so that customers can feel like they got a better deal, later. In our current state, I think a true kindness is to be honest about what you can expect and what numbers actually mean.
Prices cannot be the hook.
The Object must be the desirable thing, but to keep the relationship equitable, the price must then be the simple cost of transferring desire from one party to another.
In this transfer, the deal you get is the deal I get. And in this way, if the Objects is the desire, the trust can be the hook.
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