Last Chance to Pre-Order AW18 (20% off!)
Thursday, June 14 - Sunday, June 17 2018
Aren't things supposed to go on sale at the end of a season?
Isn't everything on flash sale or seasonal sale all the time anyway?
What's the point of offering discounts on the new stuff?
We do business a little sideways. Most of our Continuity Collection (styles available season after season) is made-to-order: we only cut what we've sold, in an effort to reduce waste and avoid adding to the incredible amount of fashion overstock that ends up on the bargain rack or in a landfill. As a result, our Continuity Collection is rarely on sale - we don't have inventory to get rid of and we don't have manufacturing costs to recoup.
So instead, we offer two chances to Pre-order (that's reserve, to the language sticklers among us) the upcoming season's styles at a discount. We know this is counter-intuitive but for us, it makes a lot of sense. Quite simply, it's better for everybody in the chain. It helps us get a sense of how much material to order so we don't run out and be forced to extend lead-times. It helps our tanneries fulfill our order more efficiently by preparing the leathers all in a bigger lot. It helps the environment by saving on fossil fuel expenditure, since the fewer trips our materials make from tannery to us, the less carbon is produced. And of course, it's a way for us to say thank you to you for supporting our work and our sideways business model.
So go for it. Send our tanneries off on their August holidays with a nice strong order, and get the goods before the cool weather is upon us.
Use the code AW18LASTCALL at checkout for 20% off next season's styles
With our thanks!